Yeti Coolers Film, Digital Chasing Light by McGarrah Jessee

Adsarchive » Film , Digital » Yeti Coolers » Chasing Light

Chasing Light

Pin to Collection
Add a note
Industry Household maintenance & pet products
Media Film, Digital, Interactive & Mobile
Market United States
Agency McGarrah Jessee
Production Rabbit Foot
Service Agency Lucky Post
Released October 2016

Credits & Description

Client: YETI
VP Marketing: Corey Maynard
Executive Producer: Scott Ballew

Production Company: Rabbit Foot Studios
Creative Head: Jeff Bednarz
Executive Producer: Meredith Roach
Line Producer: Sam Chortek
Director of Photography: Mark Thomas

Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
Executive Producer: Jessica Berry
Audio Engineer: Scottie Richardson
Color Artist: Neil Anderson
Finish: Tim Nagle

Sure Shot: Lucky Post's Sai Selvarajan Edits "Chasing Light" YETI's Latest Film On Wildlife Photographer Wyman Meinzer

YETI's latest short film, part of an ongoing collaboration between Lucky Post and McGarrah Jessee's production company Rabbit Foot, takes viewers into the great outdoors and into the life of Wyman Meinzer, a man whose path has been shaped by the majesty of the wild. The film was edited by Lucky Post's Sai Selvarajan for YETI's documentary series.

Wyman Meinzer is the only official State Photographer of Texas. He was raised on a 27,000-acre ranch in the rolling plains of Texas. Since then, he has traveled to every corner of the great state and all points in between in search of the first and last rays of sunlight in its magnificent sweep across the Texas landscape. Called “a man with the eye of a nineteenth-century impressionist painter and the soul of a buffalo hunter,” Wyman Meinzer translated hunting and observation into a career in photography. As the film reveals, his love of the land is unwavering and preservation became his ultimate calling, his eye trained on the animal inhabitants in this vast land.

Finding an arc to Meinzer’s journey - both the personal and actual outdoor adventure - was central to Sai’s process. The unvarnished magnetism of Meinzer comes through in a fortuitous life transition, from hunter to photographer.