YMCA Playnasium by McCann Erickson Melbourne for YMCA

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YMCA Playnasium

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Australia
Agency McCann Erickson Melbourne
Chief Creative Officer Pat Baron
Executive Creative Director Matt Lawson
Art Director Matt Lawson, Caity Moloney
Copywriter Charles Baylis
Released January 2017

Awards

ADFEST 2017
Promo Lotus Ambient Promotion: Large Scale Gold
Promo Lotus Experiential & Events Gold
Outdoor Lotus Ambient: Large Scale Bronze

Credits & Description

Company Entering: Mccann Melbourne, Melbourne
Brand: Ymca Victoria
Advertiser: Ymca Victoria
Agency: Mccann Melbourne, Melbourne
Managing Director: Adrian Mills
Chief Creative Officer: Pat Baron
Executive Creative Director: Matt Lawson
Copywriter: Charles Baylis
Art Director: Matt Lawson/Caity Moloney
Digital Director: Tony Prysten
Designer: Guilherme Pocai/Vic U
Account Director: Alec Hussain
Account Executive: Angela Lethbridge
Social: Chris Baker
Agency Producer: Victoria Conners/Afrim Memed
Digital Producer: Joe Guario
Film Production Company: Treehouse Studios, Melbourne
Director: Nick Rieve
Post-Production Company: Mccann Melbourne, Melbourne
Editor: Ollie Knocker
Music Production: Caity Moloney/Nat Pavlovic
English Context Explanation:
For Over 150 Years The Ymcas Purpose Has Been To Make Communities Healthier And Happier By Getting People Together To Get Active. So For This Years Campaign We Thought Wed Create An Ambient Campaign That Did Just That, By Inventing The Ymca Playnasium. Ymca Playnasium Is Outdoor Workout Equipment That Uses Childrens Weight As Exercise Weights, Allowing Parents To Workout And Power Their Childrens Play. Each Piece Of Equipment Is Designed For Different Age Groups And Muscle Groups, Helping Adult And Child Spend Quality Time Together. The Ymca Playnasium Is A Manifestation Of The Ymcas Philosophy Of Encouraging Health Through Happiness. This Active Ambient Advertising Says Everything The Ymca Stand For Without Having To Say Anything At All. The Playnasium Has Already Been Installed In 4 Key Locations Over The Next Year It Will Be Rolled Out Across The Ymca Network Throughout Australia.