Young Lions Brazil Film, Digital CLICHÉS by WMcCann Brazil

CLICHÉS

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency WMcCann Brazil
Director Carla M, Gabi Brites
Executive Creative Director Guime Davidson
Creative Director Carlos Murad, Sandro Nascimento
Art Director André Candeloro, Guilherme De Almeida Valverde
Copywriter Omar Caldas
Producer Marcela Santos
Account Supervisor Maximiliano De Lacerda
Released January 2013

Credits & Description

Advertiser: YOUNG LIONS BRAZIL
Agency: WMcCANN
Category: Business Equipment & Services
Advertising campaign: CLICHÉS
Planner: Aloisio Pinto
Executive Creative Director: Guime Davidson
Art Director: Guilherme Valverde
Account Manager: Julia Soares
Producer: Marcela Santos
Agency Producer: Regina Knapp
Advertiser's Supervisor: Ronald Alaby
Chief Creative Officer: Washington Olivetto
Art Director: Andre Candeloro
Post Production: Bossanova Films
Advertiser's Supervisor: Caio Amaral
Director: Carla M
Creative Director: Carlos Murad
Director: Gabi Brites
Agency Producer: Marcela Santos
Account Supervisor: Maximiliano Lacerda
Copywriter: Omar Caldas
Director Of Photography: Pedro Cardillo
Copywriter: Sandro Nascimento
Creative Director: Sandro Nascimento

Brief Explanation
The film shows an important pole vaulting competition featuring many recognisable competitors from television and print ads, such as the “Dentist who endorses toothpastes in TV commercials”.We watch all participants getting ready to compete. They try to jump, but since the ideas they represent are not creative, and are cliches, they don’t get over the bar. At the end of the film, we challenge young advertising professionals to present their portfolios while we remind everyone that the “bar is set high”.