YouTube Film, Digital LIFE IN A DAY by Toaster ltd

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Industry Website
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Toaster ltd
Art Director Ross Warren, Aidan Sharkey
Released June 2010

Credits & Description

Category: Viral Marketing
Advertiser: YOUTUBE
Product/Service: YOUTUBE
Date of First Appearance: Jun 20 2010
Entry URL:
NA: YouTube
NA: Scott Free
NA: Google Creative Lab
NA: Toaster
NA: Rehabstudio
Co-Producer: Tim Partridge (YouTube)
Creative Lead: Tom Uglow (Google)
Head of Consumer Marketing: Lee Hunter (YouTube)
Flash: Tom Dunn (Toaster Ltd)
Art Director: Ross Warren (Google)
Director of Marketing, Media & Platforms: Anna Bateson (YouTube)
Product Marketing Manager: Nate Weinstein (YouTube)
Manager, Global Communications and Public Affairs: Anna Richardson (YouTube)
Director of Marketing, Media and Platforms: Brad Ramsey (YouTube)
Creative Partner: Tim Rodgers (rehabstudio)
Technical Partner: Jurgen Prause (rehabstudio)
Senior Digital Producer: Michael Veitch (rehabstudio)
Senior Digital Producer: Christophe Taddei (rehabstudio)
Senior Tech Lead: Connor Bunting (rehabstudio)
Senior Art Director: Jordan Fisher (rehabstudio)
Flash: Josh Noble (rehabstudio)
Flash: John Chips Harding (rehabstudio)
Flash: Thomas Vian (rehabstudio)
Art Director: Aidan Sharkey (Toaster Ltd)

English Synopsis
To create a standout global integrated digital campaign, showcasing and documenting this ground-breaking experiment; using the full range of social tools and online communication channels available to guide and engage participants and fans before, during and after Filming Day. Using the channel to showcase the enormous wealth of video content (80,000 videos) generated in a dynamic, exciting way in 22 different languages, whilst Ridley Scott and Kevin Macdonald edited together the finished feature film for its global online/offline premiere at Sundance in Utah and on YouTube.