YouTube Film, Digital Watch for Nepal by Miami Ad School Mumbai

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Watch for Nepal

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Industry Website
Media Film, Digital, Interactive & Mobile
Market India
Agency Miami Ad School Mumbai
Art Director Sonica Baptist
Copywriter Himanish Ashar, Rushad Patel
Released July 2015


Clio Awards 2015
Student Innovative Product/Service: Student Innovative Silver

Credits & Description

Advertised brand: YouTube
Advert title(s): Watch for Nepal
Media: Online
Advertising School: Miami Ad School, Mumbai, India.
Agency/School website:
Art Director: Sonica Baptist
Copywriter: Himanish Ashar
Copywriter: Rushad Patel
Tutor: Manasvi Abrol
Tutor: Raj Deepak Das
To add a ‘Watch to Donate’ button to YouTube each time the ‘Skip Ad’ option appears. This way, contributing $0.01 to Nepal Relief Centers every time you watch an ad. With YouTube’s pay-per-view advertising model, companies pay $0.01 to Nepal and in return get their get their ads watched. YouTube streams over 4 Billion videos a day, hence the donate button establishes millions of dollars to Nepal by simply watching ad. A viewer can now contribute to charity by simply donating his time, this way donating up to millions of dollars in just 30 seconds. Watch to Donate can become the quickest solution for any country in need of immediate support.