YouTube Film, Digital Youtube Music Launch, 1 by Anomaly London

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Youtube Music Launch, 1

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Industry Website
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Anomaly London
Production Park Pictures
Director Lance Accord
Released October 2016

Awards

One Show 2017
Film Cinema Advertising Merit

Credits & Description

Agency: Anomaly
Client: Youtube
Colourist: Company 3
Audio Producer: Audio Engine
Music Composer: Blackalicious
Music Composer: Live, Sik-K, Punchnello, Owen Ovadoz & Flowsik
Music Arranger: Elliphant featuring Big Freedia
Director: Lance Accord
Production Company: Park Pictures
Post Production: Arcade
Editing: Arcade Edit
Description
While our competitors focused on star power, we launched Youtube Music to passionate music fans who share our deeper connection to music. For them, like us, music isn’t just a convenience. It’s not something playing in the background. It heightens what we feel and teaches us how. It’s not just what we listen to, it’s who we are.
We shot intimate portraits of these music listeners and showed the role music plays in defining who they are. They were real, diverse, familiar, relatable and endearing.