Cloth toys by Neogama for Ypê

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Cloth toys

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Industry Washing powders & Detergents
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Neogama
Creative Director Marcio Ribas, Fabio Mozeli
Creative Rico Lins, Fernando Saú
Production Big Bonsai
Director Felipe Briso
Released December 2016

Credits & Description

Client: Ypê
Product: Ypê Softener
Agency: Neogama

CCO: Alexandre Gama
Creative Directors: Fabio Mozeli, Marcio Ribas

Creative Team: Fernando Saú, Rico lins

Producers: Mariah Bayeux, Paula Alimonda
Production Company: BigBonsai
Director: Felipe Briso
Audio Company: Tesis
Client Aproval:
Eduardo Cabral
Description:
Cloth Toys
To promote their softener, in December Ypê invited employees to reach into their closets and donate some clothes. 
However, instead of simply passing the clothes on, the company decided to do something different.
All the donated clothes were washed, deconstructed and turned into toys.
We hired a toy designer to develop 9 different models of toys to be made with the clothes. For example, shirts were turned into rockets, skirts into dolls and pants into whales. In total 620 cloth toys were made for all 620 children of the institution supported by Ypê. Getting clothes as Christmas gifts has never been so much fun.