A taste less ordinary by BBH London for Zagorka

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A taste less ordinary

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency BBH London
Creative Director Pablo Marques
Creative Daniel Schaefer, Szymon Rose
Production Argentina Cine
Director Augusto G. Zapiola
Service Agency Framestore
Service Agency Wave
Released April 2013

Credits & Description

BBH London has launched a brave new positioning for Zagorka, the premium Bulgarian beer owned by Heineken, with a campaign that aims to disrupt the traditional local media landscape.
The bold new campaign includes a series of seven TV adverts which show a sequence of increasingly bizarre events occurring in a bar featuring two regulars.
Client name and title: Rumen Kolev, Marketing Manager
BBH Creative Team: Daniel Schaefer & Szymon Rose
BBH Creative Director: Pablo Marques
BBH Strategic Business Lead: Keir Mather
BBH Strategy Director: Ed Booty
BBH Strategist: Michelle Gilson
BBH Team Director: Jennifer Omran
TV credits:
BBH Creative Team: Daniel Schaefer & Szymon Rose
BBH Creative Director: Pablo Marques
BBH Producer: James Laughton
Production Company: Argentina Cine
Director: Augusto Zapiola
Executive Producer: Cecilia Salguero / Rob Godbold
Producer: Mariano Scarpatti
DoP: Leandro Filloy
Post Production: Framestore
Editor/Editing House: Leandro Aste, SAE & Phil Currie @ Stitch
Sound: Aaron @ Wave