Zales Friend Your Mom - Awkward Moments by GSD&M Austin for Zales

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Zales Friend Your Mom - Awkward Moments

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market United States
Agency GSD&M Austin
Executive Creative Director Jay Russell
Released May 2013

Credits & Description

Zales launches a Mother's Day movement asking its Facebook fans to publicly express their love and admiration for their moms by joining the Friend Your Mom movement. The campaign includes three webfilms via GSD&M.
Category: Retail services
Client: Zales
Agency: GSD&M
Country: United States of America
Executive Creative Director: Jay Russell
Group Creative Director: Brent Ladd
Creative Director/ writer: Lara Bridger
Creative Director/ art director: Will Chau
Associate CD / Copywriter: Carlotta Stankiewicz
Associate CD / Art Director: Gene Blakeney
Associate CD / Copywriter: Eric Knittel
Business Manager: Danielle Zubriski, Laurie Pascoe
Project Manager: Alicia Ross
Account Service: Coley Platt, Kristin Davis, Anne Crosby
Experience & Insights: Priya Sanvordeker
Media: Carmen Graf, Marianne Rush, Tess Levitan