Zenith: SOUR/MIRROR by AOI Pro., PARTY Tokyo for Zenith

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Zenith: SOUR/MIRROR

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Industry Business equipment & services
Media Film, Digital, Interactive & Mobile
Market Japan
Agency AOI Pro.
Agency PARTY Tokyo
Released February 2010

Awards

The CUP Awards 2011
Best of Admaking - Cup Winner
Best of Media - Cup Winner

Credits & Description

Advertiser ZENITH CO.
Product BAND PROMOTION
Entrant AOI ADVERTISING PROMOTION Tokyo, JAPAN
Type of Entry: Other Film Content
Category: Interactive Film
Title: SOUR/MIRROR
Advertiser/Client: ZENITH CO.
Product/Service: BAND PROMOTION
Entrant Company: AOI ADVERTISING PROMOTION Tokyo, JAPAN
Advertising Agency: PARTY Tokyo, JAPAN
Creative Credits
Production Company: AOI ADVERTISING PROMOTION Tokyo, JAPAN
Name Position
Masashi Kawamura Creative Director
Yasuhito Nakae/Hisaya Kato Producer
Masashi Kawamura/Qanta Shimizu/Saqoosha/Hiroki Ono Director
Qanta Shimizu/Saqoosha/Hiroki Ono Editor
Sour Sound Design/Arrangement
Qanta Shimizu/Saqoosha/Yuma Murakami Animation
Sour Music
Hiroki Ono Cinematographer
Film Project Manager: Hidetoshi Nagamine/Technical Director: Qanta Shimizu Other Credits
Brief Explanation:
This is an interactive music video for the Japanese band SOUR. The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. By connecting to Facebook, Twitter & webcam, the video will be customized every time based on the viewer’s personal data and social networking status.