Progress by Wiktor Leo Burnett Bratislava for Zlaty Bazant

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Progress

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Slovakia
Agency Wiktor Leo Burnett Bratislava
Creative Director Stefan Andrejco
Art Director Stefan Andrejco
Copywriter Martin Keder
Production Leopard Production
Released May 2016

Awards

PIAF 2017
Best Beer Ad - Bronze

Credits & Description

Category: Alcoholic Drinks
Media: Film
Brand: Zlaty Bazant
Agency: Leo Burnett
Geo: Slovakia
Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia
Executive Creative Director: Peter Kacenka
Creative Director / Art Director: Stefan Andrejco
Copywriter: Martin Keder
Strategic Planner / Strategist: Vladimir Lefik
Director: Jonas Karasek
Director of Photography: Dodo Simoncic
Production Company: Leopard Production
Published: May 2016
Description: Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence).