Jack Daniel's Film, Outdoor, Ambient, Digital Holiday Holograms by Arnold Furnace Sydney, Finch

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Holiday Holograms

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Industry Whiskey
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Digital, Interactive & Mobile
Market Australia
Agency Arnold Furnace Sydney
Executive Creative Director Tom Spicer
Creative Helen Macdougall
Agency Finch
Director Luke Bouchier
Creative Chloe Banicevic
Producer Amy Dymond
Released December 2014


Young Director Award, 2015

Credits & Description

Jack Daniel's has been bringing people together over a Christmas whiskey for 148 years and this year the brand and its agency Arnold Furnace wanted to add a contemporary twist to that tradition.
Setting out to give a few handpicked fans an extra special Christmas experience, the brand used cutting edge holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink (of course).
Category: Drinks, alcoholic
Client: Jack Daniel's
Agency: Arnold Furnace
Production: Finch
Country: Australia
Director: luke bouchier
Executive Creative Director: Tom Spicer
Creative: Chloe Banicevic
Creative: Helen Macdougall
Producer: Amy Dymond
Executive Producer: Michael Hilliard
Executive Producer: Rob Galluzzo
Client Services Director - Michael Stevenson
Group Account Director - Ian Hartley
Senior Account Manager - Natalia Kowalczyk
Account Executive - Belinda Bennett
Production - Monique Pardavi / Chris Hulsman
PR - James Wright / Adam Freedman, Red Agency
Jack Daniel's Brand Manager -Tim Ryder
Jack Daniel's Digital Marketing Manager - ANZSEA - Danielle Hepperlin
Jack Daniel's Digital Innovation and Production Manager - Jemima Miller
Jack Daniel's Digital Community Manager - Shane Brien