Kitchenaid Film, Outdoor, Ambient, Digital #gingerbreadTO by Zulu Alpha Kilo

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Industry Electronic Devices & Home Appliances
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Digital, Interactive & Mobile
Market Canada
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Allen Oke
Art Director Guilherme Bermejo
Photographer Michael Headford
Released December 2016

Credits & Description

Media: Ambient
Category: Home appliances & furnishings
Client: KitchenAid
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Associate Creative Directors: Catherine Allen, Ian Simpson
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Studio Artist: Amanda Braun; Ashleigh O’Brien; Greg Heptinstall
Agency Producers: Kari Macknight Dearborn, Jackie Pal
Account Team: Kerry McKibbin; Anneke van den Hof
Photographer: Michael Headford
Videographer: Michael Headford
Client (Company): Whirlpool Corporation, KitchenAid Canada
Clients: Priya Trivedi
Media Agency: Cossette
Media Team: Tim Sarrazin, Megan Sullivan, Charlaine St-Amant
PR Company: Hill & Knowlton
PR Team: Sheila Wisniewski, Athaina Tsifliklis, Natasha Parnanzone, Spenser Whalen
Set Designer: Caitlin Doherty
Bakers: The Rolling Pin, Toronto
Most cities are built out of steel, rebar, and concrete. This one’s built out of gingerbread and icing. Introducing #gingerbreadTO – a gingerbread homage to Canada’s largest city, Toronto. KitchenAid took over an ordinary store window in downtown Toronto and using its iconic KitchenAid Stand Mixer filled the window with a handmade gingerbread cityscape. #gingerbreadTO features many of Toronto’s recognizable buildings like St. Lawrence Market, The Royal Ontario Museum, and Union Station. The entirely edible city even has a moving streetcar and its gingerbread CN Tower stands nearly six-feet tall. And for the more eagle-eyed passersby there’s a little gingerbread version of Toronto’s most-famous son, Drake. #gingerbreadTO – a city made delicious by KitchenAid.