Mooca Plaza Shopping Film, Outdoor, Ambient Human Warmth [video] by We Agency

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Human Warmth [video]

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Industry Department Stores & Shopping Malls, Charities, Foundations, Volunteers
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Brazil
Agency We Agency
Chief Creative Officer Guy Costa
Creative Director João Paulo Magalhães, Ricardo Sarno, Ana Castelo Branco
Art Director Leandro Valente, Alexandre Diniz
Copywriter Rodrigo Passos
Production Tanajura Filmes
Released August 2017

Credits & Description

Title: Human Warmth
Client: Mooca Plaza Shopping/ BR Malls
Agency: WE
Chief Creative Officer: Guy Costa
Creative Directors: Ricardo Sarno, João Paulo Magalhães, Ana Castelo Branco
Art Directors: Leandro Valente and Alexandre Diniz
Copywriter: Rodrigo Passos
Calligraphy: Douglas Reis
RTVC: Fernanda Ragazzi, Juliana Emeric, Lais Leleu
Account: José Boralli, Wesley Santesso, Vera Fassbinder, Bruno Luiz
Media: Fabio Rosinholi, Thaís Caruso, Mauricio Torres.
Chief Operating Officer: Valdir Barbosa
Production Company: Tanajura Filmes
Film Director: Pedro Campos and Leandro Valente
Film Photographer: Victor Ponce
Executive Producer: Mariana Villas Bôas and Bruna Estivalet
Producer: Thaís Martins, Alex Yoshinaga
Motion Design: Fernando Capelari, Amanda Campos
Client: Maria Luiza Dias Ferreira Thomé
Mooca Plaza Shopping creates posters that persuade people to donate coats.
With winter approaching, the low temperatures affect thousands of people. Annually, the donation of coats is necessary to especially help the ones living on the streets. In this campaign via We Agency, the donor will be able to help, placing a coat upon posters that render the image of homeless suffering from cold.