TANG SHAKER by Ogilvy & Mather Buenos Aires for Tang

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TANG SHAKER

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Industry Non-alcoholic drinks
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Special Build Silver

Credits & Description

Type of entry: Ambient
Category: Special Build
Advertiser: TANG
Product/Service: TANG DRINK
Agency: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Advertiser TANG
Product TANG DRINK
Entrant OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Type of Entry: Ambient
Category: Special Build
Title: TANG SHAKER
Advertiser/Client: TANG
Product/Service: TANG DRINK
Entrant Company: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
DM/Advertising Agency: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA


Description of Ambient execution
We needed a promo that could mix product and fun in an unusual way. The Tang Remix ADN is about mixing, and we thought that the best way of mixing, coulb be just in a huge Roller Coaster.

We decided to do a sampling at the biggest amusement park of Argentina with the most popular kids attraction.

Tang envelopes were handed at the entrance. A glass was glued to the first basket of the roller coaster, in which the boys put the juice content mixing them in a unique way. It was the first rollercoaster juice mixer.