Hornbach Film, Outdoor, Digital, Case study You Are Alive. Do You Remember? [Case film] 2 by Heimat Berlin

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You Are Alive. Do You Remember? [Case film] 2

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Industry Department Stores & Shopping Malls
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market Germany
Agency Heimat Berlin
Chief Creative Officer Guido Heffels
Creative Director Guido Heffels
Senior Art Director Felix Pfannmüller
Junior Art Director Marco Bienek
Senior Copywriter Marlon Fischer
Junior Copywriter Mo Sadeghi
Released November 2016

Awards

Ame Awards 2017
Use of Discipline Technology: Germany AME Silver Medallion

Credits & Description

Agency: Heimat Werbeagentur Gmbh
Brand: Hornbach Baumarkt Ag
Country: Germany
Hornbach, Head of Marketing: Thomas Schnaitmann
Hornbach, Head of Brand Communications: Julia Ziegelmann
Heimat, Chief Creative Officer + Creative Director: Guido Heffels
Heimat, Agency Management Executive: Matthias von Bechtolsheim
Heimat, Agency Management Executive: Maik Richter
Heimat, Agency Account Superviser: Tim Holtkötter
Heimat, Agency Account Manager: Franziska Lequen
Heimat, Senior Art Director: Felix Pfannmüller
Heimat, Senior Copywriter: Marlon Fischer
Heimat, Junior Art Director: Marco Bienek
Heimat, Junior Copywriter: Mo Sadeghi
Synopsis:
In 2016, HORNBACH identified one key insight: In our digital world, people more and more forget about the physical satisfaction while working on a project with bare hands. So, HORNBACH created the first tangible website ever by Autonomous-Sensory-Meridian-Response. A high-end-3D-recording technology that enables sensory responses from the brain via audio. The sound of the spring product range was brought „alive“ and spread across all digital channels. HORNBACH reanimated sensory memories and improved the brand’s profile. - +10pp “This is a brand that shares a true passion for DIY” 1, - +10pp “This is brand is a true authority when it comes to DIY” Emotion stimulated online shopping led to a significant increase in sales. - PR-value of over 17 Mio € Earned Media1 - increase of +17% in intention to visit2 - +16% purchase intention2 - +27% in gardening items