Axe Film, Outdoor, Digital Let me in by MullenLowe SSP3 Bogota

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Let me in

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Industry Skin Care
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market Colombia
Agency MullenLowe SSP3 Bogota
Executive Creative Director Jaime Duque, Gustavo Marioni
Creative Director Jaime Duque, Gustavo Marioni, Sergio Leon, Carlos Andres Rodriguez
Art Director Carlos Rodríguez, Daniel Delgado, Mateo Fernández, Diego Plata, Juan Romero, Duvan Villegas, Jose Vicente Altamar, Diego Alejandro Plata, Carolina Pinzón
Copywriter Sergio Leon, Diego Alejandro Muñoz
Producer Lali Giraldo
Production Direktor Films
Director Hector Niel
Producer Lali Giraldo
Released February 2013

Credits & Description

The place where most guys actually hit on girls is a club. Ironically, it is the guys that enter with girls that they have better chances to hit on a girl they don't know. LOWE/SSP3/MASS Digital/Sphere Bogota created an App to help guys that were being bounced from clubs for not bringing girls with them. By giving them fake hot girlfriends, the App rescued them and got them in.
Category: Cosmetics & toiletries
Advertiser: UNILEVER
Agency: LOWE-SSP3
Client: Axe
Agency: LOWE/SSP3 / Mass Digital / Sphera
Country: Colombia
Director: Hector Niel
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Jaime Duque - Gustavo Marioni
Creative Director: Carlos Andres Rodriguez - Sergio Leon
Copywriter: Diego Alejandro Muñoz
Art Director: Diego Alejandro Plata - Mateo Fernandez
Producer: Lali Giraldo
Production company: Direktor Films
Account Director: Ana Cecilia Dangond
Agency Executive Producer: Jose Vicente Altamar - Diana Pinzón
Digital Project Manager: Diego Rubiano
Music Studio: Real Audio
Editor: Juan Triviño - David Abril - Andres Muñoz
Chief Executive Officer: Francisco Samper
Account manager: Andrea Restrepo - Maria Jose Acosta - Angela Maria Cañola
AXE LET ME IN - Prepare for the sexiest rescue you can ever dream of.

Ambient Execution Description
We created an App to help guys that were bounced from clubs for not being with girls. By giving them fake hot girlfriends, the App would be able to get them in. After that, they applied either Axe Young or Mature, the girls would leave, and the product would do its job.