Jacaranda 94.2 Fm Film, Outdoor, Digital More Music You Love by Halo Advertising

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More Music You Love

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Industry TV Channels/Radio Stations and Programmes
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market South Africa
Agency Halo Advertising
Director Hylton Tannenbaum
Creative Director Charles Foley
Copywriter Charles Foley
Released May 2017

Awards

Loeries Awards 2017
Outdoor & Out Of Home Outdoor Media Silver

Credits & Description

Category: Media
Media: Film
Brand: Jacaranda FM
Agency: Halo
Geo: South Africa
Advertising Agency: Halo, Johannesburg, South Africa
Creative Director / Copywriter: Charles Foley
Directors: Fausto Becatti, Hylton Tannenbaum
Account Management: Akona Ndungane, Dean Oelschig, Lwandile Nkuhlu
Agency Producer: Tania Neale
Brand Representative (Client): Kevin Fine, Minisha Patel
Creative Director: Charles Foley
Published: May 2017
Description:
To launch the music radio station, Jacaranda FM’s new proposition of More Music You Love, we created the first radio Simulcast Live Lip Sync Billboard.
How do you get motorists to tune in to a new radio station and experience #MoreMusicYouLove? You show them what they're missing out on: Introducing a digital billboard that features live-streaming performances of actors and celebrity artists lip syncing to the actual radio station’s music broadcast as it plays through peoples' car radios; creating a perfectly synchronized, live radio simulcast, lip sync billboard experience.