Nike Film, Outdoor, Digital Nike Rise 2015, 1 by Akqa Shanghai

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Nike Rise 2015, 1

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market China
Agency Akqa Shanghai
Released June 2015

Awards

Ad Stars 2016
Outdoor Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories Crystal

Credits & Description

Brand: Nike Basketball
Agency: Akqa
Description: No one encourages you to play basketball if you're a kid in Greater China. Young px-layers have very little access to any kind of formal/structured coaching and the standard of coaching is low for most.Our brief was to help grow the game of basketball by delivering an inspiring message that encouraged kids to play more.Our x-objective was simple: we needed to inspire Chinese kids to believe in themselves. To prove to them that coaching could make them better. To show them that the ability to RISE is in all of us.