Twitter Film, Outdoor, Digital 1003 What's Happening by Twitter

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1003 What's Happening

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Industry Website
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market United States
Agency Twitter
Released October 2016


Clio Awards 2017
Out Of Home Product/Service: Billboard Gold

Credits & Description

Agency: Twitter
Client: Twitter
Production Manager: Christina Thelin
Chief Marketing Officer: Leslie Berland
Art Director: Jayanta Jenkins
Designer: Derrit Derouen
Designer: Drew Herron
Director: Oliver Snoddy
Director: Joel Lunenfeld
Director: Mat Lundberg
Producer: Lee Anne Weldon
Producer: Britt Gardner
Producer: Julie Mastalerz
Creative Director: Jon Lancaric
Creative Director: Jim Riswold
The objective of this OOH campaign was to drive awareness of Twitter’s unique cultural relevance in a bold way that gets people and the press talking. The target audiences were the B2B & B2C press and general populations – with an emphasis on millennials – in large US cities.