Norwegian Airlines Film, Outdoor Rain Gauge by Kitchen Leo Burnett Oslo

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Rain Gauge

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Industry Airlines
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Norway
Agency Kitchen Leo Burnett Oslo
Creative Director Torkel Bjørnstad Sveen, Ola Øvrelid
Art Director Christian Laurizen
Account Supervisor Rune Roalsvig
Illustrator Eirik Waldemar Fjerdingstad
Released November 2012

Credits & Description

Category: Travel, Transport & Tourism
Advertising campaign: RAIN GAUGE BOARD
Account Manager: Ellen Sørnes
Chief Creative Officer: Ola Øvrelid
Executive Creative Director: Ola Øvrelid
Account Supervisor: Rune Roalsvig
Planner: Ørnulf Johnsen
Executive Creative Director: Torkel Bjørnstad Sveen
Chief Creative Officer: Torkel Bjørnstad Sveen
Art Director: Christian Laurizen
Copywriter: Ola Øvrelid
Creative Director: Ola Øvrelid
Art Director: Torkel Bjørnstad Sveen
Creative Director: Torkel Bjørnstad Sveen
Illustrator: Eirik Waldemar Fjerdingstad
Norwegian Air and Kitchen promoted the airline's cheap flight deals to Norway's sunnier destinations by reminding people how disgusting Oslo gets in October, when rainfall floods parts of the city. The agency installed a rain gauge on bus shelters that recorded how much rain fell in the city to push people to get out of there, fast.