Pobre Juan Film, Outdoor Sacred Poster [video] by Dentsu Latin America Sao Paulo

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Sacred Poster [video]

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Industry Restaurants, Pubs & Bars
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Dentsu Latin America Sao Paulo
Art Director Eduardo Ataíde, Marlus Dexter Lau
Copywriter Carlos Mori
Released May 2018

Credits & Description

Brand: Pobre Juan restaurant
Agency: Dentsu
President: Mario D’Andrea
Creative VP: Filipe Cuvero
Head of Art: Christian Faria
Head of copy: Murilo Torezan
Art Director: Eduardo Ataíde
Art Director: Marlus “Dexter” Lau
Copywriter: Carlos Mori
General Media Director: Ricardo Armbrust
Media Manager: George Mofarrej
VP and COO: Mauro Rabello
Head of Broadcast Production and Artbuyer: Juliana D’Antino
Producer: Virginia Machado
Producer Assistant: Camila França
RTV and Artbuyer: Marcela Veroneze
Producer: Ricardo Lopez
Hand Craft Artist: Edu Cordeiro
Producer (Estudiorama): Daniel Moreno
Producer (Estudiorama): Patricia Real
Director (BigBonsai): Felipe Briso
Photograph Director (BigBonsai): Bruno Tiezzi
Executive Producer (BigBonsai): Gilberto Topczewski
Photograph: Luiz Moretti
Client Services (BigBonsai): Murilo Prado
Bandmaster (Lua Nova): Teco Fuchs
Client Services (Lua Nova): Larissa Storch
Client Services (Lua Nova): Gabriel Borsatto
Published: May 2018
To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
“Pobre Juan is a specialist in meat, and that’s why allures the biggest lovers of this kind of food. We were inspired on the care of the restaurant with their dishes and tried to parallel that with Pobre Juan adoration for meat, through the stained glasses used by churches. The light effects raise the sensation for the adoration for the meat and the concept explains itself: “Pobre Juan. For those who worship meat”, comments Filipe Cuvero, Creation VP of Dentsu Brasil.