|Media||Film, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Saatchi & Saatchi USA|
|Chief Creative Officer||Jason Schragger|
Credits & Description
Toyota continues its evolution as a mobility company with its first-ever global marketing campaign via Saatchi & Saatchi. 'Start Your Impossible' launches today in 24 countries in celebration of Toyota's eight-year global sponsorship of The Olympic and Paralympic Games. The campaign TV commercials close with an original mnemonic featuring Toyota’s mobility products and athletes who embody the best in human performance. Print, digital and out-of-home 'Start Your Impossible' creative aims to start conversations about breaking barriers to achieve dreams.