Blouse by Euro Rscg Warsaw for Woolite

Adsarchive » Film , Outdoor » Woolite » Blouse

Blouse

Pin to Collection
Add a note
Industry Washing powders & Detergents
Media Film, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Poland
Agency Euro Rscg Warsaw
Released June 2012

Awards

Golden Drum 2012
New or innovative New or innovative Silver Drum

Credits & Description

Year/ID: 2012 / N018G12
Group: N New or innovative
Subgroup: N New or innovative
Award: Silver Drum
Product and services:
Woolite
Registrant:
EURO RSCG WARSAW
Country:
POLAND
Brand name:
Reckitt Benckiser
Advertising agency, city:
Euro RSCG Warsaw
Art director:
Rafal Rys
Copywriter:
Magda Banasik
Creative director:
Jacek Szulecki
Account Director /Manager:
Malgorzata Szerenos

Creative idea explanation:
An installation that consumers could interact with. By the press of a button the colour revitalisation benefit came to life in a spectacular way – woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite. If the installation was not initiated by consumers, it activated itself automatically every 10 minutes. The promotion was based on the idea that “Wollite brings back colour to clothes” and the benefit of colour revitalisation. In order to bring this idea to life an installation was build for consumers to interact with: 200 meters of tubing, 4 liguid-pumps, 4 air-pumps, 1 Motion Sensor, 2 Solenoid Valves and a computerised control system. By the press of a button woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite. If the installation was not initiated by consumers, it activated itself automatically every 10 minutes.