Brunner Agency Film, Promo, Case study The Ultimate Holiday by Brunner Pittsburgh

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The Ultimate Holiday

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Industry Advertising agencies
Media Film, Promo & PR, Case study
Market United States
Agency Brunner Pittsburgh
Associate Creative Director Silver Cuellar
Executive Creative Director Rob Schapiro
Creative Director Jeff Shill
Copywriter Rick Hebert, Jennifer Rignani
Released December 2017

Credits & Description

Media: Web Film
Category: Self promotion
Short rationale: Holiday greeting
Advertised brand: Brunner
Advert title: The Ultimate Holiday Commercial
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Creative Director: Jeff Shill
Copywriter: Rick Hebert
Copywriter: Jennifer Rignani
ECD: Rob Schapiro
ACD: Silver Cuellar
Sr. AD: Lindsay Zarczynski
V.O.s: Alex Kotz (account mgr.), Jonathan Banks (jr. copywriter)
Production co.: stock (Getty Images)
Post Production: BWorks
Agency Producers: Bill Moore, Jason Mileto
Production Sup.: Jim Lundy
Sr. Account Mgr.: Amber Giannone
Published: December, 2017
Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.”
The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”