Agile Films Film, Promo Break In Lucky Generals

Adsarchive » Film , Promo » Agile Films » Break In Lucky Generals

Break In Lucky Generals

Pin to Collection
Add a note
Industry Advertising agencies
Media Film, Promo & PR
Market United Kingdom
Production Agile Films
Creative Director Joe Fitzgerald, Kim Hutcheson
Released August 2017

Credits & Description

Client: Agile Films
Production Company: Agile Films
Most production houses use charm and sugary bribes to get on the right side of advertising agencies.
When it came to promoting their animation studio, Agile Films decided to go a different way.
So they called in BMB to help come up with something a little more direct.
Creative Directors Joe Fitzgerald and Kim Hutcheson created a campaign featuring a cast of animated mercenaries who issued London’s top agencies with a simple ultimatum - ‘send us scripts, or bad things will happen’.
The first lot of animated assassins have targeted Mother, Lucky Generals and Ogilvy, but who knows who’s next?