Pr Times Film, Promo The World's Smallest Press Release by Pr Times Tokyo

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The World's Smallest Press Release

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Industry Advertising agencies
Media Film, Promo & PR
Market Japan
Agency Pr Times Tokyo
Designer Daisuke Omi, Ttogworks
Production Itagaki Kinzoku
Director Hidefumi Chida
Released October 2017

Credits & Description

Category: Agency Self-Promo
Brand: Pr Times
Media: Film
Country: Japan
Advertising Agency: Pr Times, Tokyo, Japan
Production: Itagaki Kinzoku
Production Manager: Masanobu Yokoyama
Site Development: Hirono Takihara/ Axis
Presentation Director: Yohei Yamaguchi / Trail Heads
Film Editor: Shunsuke Takizawa
Composer: Pianocurve
Designer: Daisuke Omi/ Ttogworks
Pr Planners: Chiho Matsushita, Asako Okubo
Director: Hidefumi Chida
Date: October, 2017
The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society.
Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical.
Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it.
What we are creating is something that associates closely with the feelings that need to be conveyed.
Whether it is befitting to call that a press release is another matter.