BEST JOB by Wieden + Kennedy Portland for Procter & Gamble

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BEST JOB

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Industry Hygiene & Personal Care Products, Business equipment & services, Corporate Image
Media Film, Promo & PR
Market United States
Agency Wieden + Kennedy Portland
Released June 2012

Awards

Cannes Lions 2012
Film Craft Lions Best Production Value Gold
Film Lions Corporate Image Gold
Film Craft Lions Art Direction Silver
Film Craft Lions Cinematography Silver
Film Craft Lions Direction Silver

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: PROCTER & GAMBLE
Product/Service: PROCTER & GAMBLE
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser PROCTER & GAMBLE
Product PROCTER & GAMBLE
Entrant WIEDEN+KENNEDY Portland, USA
Type of Entry: Product & Service
Category: Corporate Image
Title: BEST JOB
Advertiser/Client: PROCTER & GAMBLE
Product/Service: PROCTER & GAMBLE
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA
Brief Explanation
In Procter & Gamble’s ongoing effort to support the moms of the world, we wanted to create a spot for the London 2012 Olympic Games that honors the amazing mothers behind Olympic athletes, while also allowing all moms to feel pride in their own accomplishments. The spot shows the hard work moms do to raise their children—a lifetime of chauffeuring their children around, washing their clothes, providing meals on the run and supporting them at practices and competitions—all to see their children succeed. The hardest job in the world, is the best job in the world.