DJ's by BBDO Puerto Rico for Snickers

DJ's

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Industry Bars
Media Film, Radio, Case study
Market Puerto Rico
Agency BBDO Puerto Rico
Creative Director Jose Antillon
Copywriter Ilia Márquez
Illustrator Christopher Díaz
Released May 2012

Awards

Epica Awards 2012
Media Innovation Media Innovation - Traditional Media Bronze

Credits & Description

Snickers - "DJ's"
Corporate Name of Client: MARS®
Agency Account Directors: Glory Rosado/ Hecmarylis Ortiz
Agency: BBDO Puerto Rico, Guaynabo
Chief Creative Officer: José Andrés Antillón
Creative Director: José Andrés Antillón
Copywriter: Ilia Márquez
Editor: Christopher Díaz
Illustrator: Christopher Díaz
Producers: Ricky Gómez/Christopher Díaz
Recording Studio: Boomerang
Sound Designer: Ricky Gómez
Audio Engineer: Ricky Gómez
Music Arranger: Ricky Gómez
Description of the Project
Expanding on the "Your Not You When Your Hungry" campaign we brought it to an old medium in a new and exciting way by showing the effect hunger can have on radio dj's during live broadcasting. Listeners all over the island were confused because the DJ's were playing music in their stations they would never play. For example, a rock station would start playing salsa, a salsa station would start playing rock, and a reggetaon station would start playing opera.