Coca-cola Film, Radio, DM, Case study Share a Coke 1,000 Name Celebration [2:13] [case film] by Fitzco

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Share a Coke 1,000 Name Celebration [2:13] [case film]

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Industry Soft Drinks
Media Film, Radio, Direct marketing, Case study
Market Worldwide
Agency Fitzco
Chief Creative Officer Noel Cottrell
Creative Director Alejandro Ortiz, James Beikmohamadi, Sherman Winfield, Bowen Mendelson, Michael Groenwald
Art Director Gabriel Sánchez, Robert Hajek
Copywriter Matt Shoemake, Courtney Saul, Seth Mcwhorter, Marta Matías, Knowlton Bourne, Erin Fillingim, Will Benham, Katie Mellor, Max Schein, Andrew Wernette
Production Score A Score
Released September 2017

Awards

One Show 2018
Radio - Best in Radio
Radio Custom Content Gold
Radio Experiential Radio Silver
Radio Innovation in Radio Silver
Radio Craft / Use of Music - Single or Campaign Bronze

Credits & Description

Category: BEVERAGES - NON-ALCOHOLIC DRINKS
Agency: Fitzco//McCann
Client: Coca-Cola
REGION: North America
OFFICE: Fitzco//McCann - Casanova//McCann
AGENCY: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Advertising Agency: McCann Worldgroup
Production Company: Score A Score
URL: 1ksongs.com / https://buy.shareacoke.com/q17n6wrd6h
ART DIRECTOR: Robert Hajek / Gabriel Sanchez

WRITER
Will Benham
Seth McWhorter
Erin Fillingim
Katie Mellor
Andrew Wernette
Max Schein
Matt Shoemake
Knowlton Bourne
Courtney Saul
Marta Matias

CHIEF CREATIVE OFFICER: Noel Cottrell

CREATIVE DIRECTOR:
Bowen Mendelson
Michael Groenwald
Sherman Winfield
James Beikmohamadi
Alejandro Ortiz

PRODUCTION COMPANY
Score A Score / Los Angeles

AGENCY PRODUCER
Christine Sigety
David Berngartt

CREATIVE TEAM
Mike McGarry
Joy Rowland Brown
Sophie Wolf
David Matathia
Katy Tenerovich
Cris Tally
Troy Harris
Lisa Holloway
Brian Wallace
Carla Noriega
Anjelica Caraballo

DIGITAL AGENCY
Fortyfour / Atlanta

EXECUTIVE CREATIVE DIRECTOR
John Mescall
Mitch Bennett
Wes Whitener

Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us? This summer we took Share a Coke to a new level, crafting a totally unique song for every name on Coke bottles. Over 1,000 of them. We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2,625 hours of songwriting.
Try your name at 1ksongs.com.​
Awards won so far: One Show Best in Discipline (Radio), Silver in ADC, Wood Pencil in D&AD, First Prize, Second Prize, Third Prize x2 in New York Festivals.

CREDITS:
Chief Creative Officer: Noel Cottrell, Fitzco//McCann
Global Executive Creative Director: Mitch Bennett, Fitzco//McCann
Executive Creative Director and Songwriter: Wes Whitener, Fitzco//McCann
Executive Creative Director and Songwriter: Bowen Mendelson, Fitzco//McCann
Creative Director and Songwriter: Michael Groenewald, Fitzco//McCann
Creative Director and Songwriter: Sherman Winfield, Fitzco//McCann
Associate Creative Director /Art Director and Songwriter: James Beikmohamadi, Fitzco//McCann
Associate Creative Director/Copywriter and Songwriter: Robert Hajek, Fitzco//McCann
Art Director and Songwriter: Christine Sigety, Fitzco//McCann
Head of Integrated Production: David Berngartt, Fitzco//McCann
Senior Producer and Songwriter: Mike McGarry, Fitzco//McCann
Director of Emerging Content: Courtney Saul, Fitzco//McCann
Account Director and Songwriter: Joy Rowland Brown, Fitzco//McCann
Account Director: Sophie Wolf, Fitzco//McCann
Account Manager: David Matathia, Fitzco//McCann
Chief Strategy Officer: Will Benham, Fitzco//McCann
Associate Creative Director and Songwriter: Seth McWhorter, Fitzco//McCann
Art Director and Songwriter: Erin Fillingim, Fitzco//McCann
Art Director and Songwriter: Katie Mellor, Fitzco//McCann
Art Director and Songwriter: Andrew Wernette, Fitzco//McCann
Junior Copywriter and Songwriter: Max Schein, Fitzco//McCann
Copywriter and Songwriter: Matt Shoemake, Fitzco//McCann
Senior Copywriter and Songwriter: Knowlton Bourne, Fitzco//McCann
Intern and Songwriter: Brittany Johnson, Fitzco//McCann
Administrative Assistant and Songwriter: Alejandro Ortiz, Fitzco//McCann
Vice President/Creative Director and Songwriter: Marta Matias, Casanova//McCann
Senior Copywriter and Songwriter: Gabriel Sanchez, Casanova//McCann
Senior Copywriter and Songwriter: Carla Noriega, Casanova//McCann
Group Account Director: Anjelica Caraballo, Casanova//McCann