Coca-cola Film, Radio, Digital, DM, Case study Share a Coke 1,000 Name Celebration by Fitzco

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Share a Coke 1,000 Name Celebration

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Industry Soft Drinks
Media Film, Radio, Digital, Interactive & Mobile, Direct marketing, Case study
Market Worldwide
Agency Fitzco
Chief Creative Officer Noel Cottrell
Production Score A Score
Released September 2017

Awards

D&AD Awards 2018
Craft for Advertising Sound Design & Use of Music for Digital Marketing Wood Pencil

Credits & Description

Category: BEVERAGES - NON-ALCOHOLIC DRINKS
Agency: Fitzco//McCann
Client: Coca-Cola
AGENCY: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Advertising Agency: McCann Worldgroup
Production Company: Score A Score
URL: 1ksongs.com / https://buy.shareacoke.com/q17n6wrd6h
ART DIRECTOR
Robert Hajek
Gabriel Sanchez

WRITER
Will Benham
Seth McWhorter
Erin Fillingim
Katie Mellor
Andrew Wernette
Max Schein
Matt Shoemake
Knowlton Bourne
Courtney Saul
Marta Matias

CHIEF CREATIVE OFFICER
Noel Cottrell

CREATIVE DIRECTOR
Bowen Mendelson
Michael Groenwald
Sherman Winfield
James Beikmohamadi
Alejandro Ortiz

PRODUCTION COMPANY
Score A Score / Los Angeles

AGENCY PRODUCER
Christine Sigety
David Berngartt

CREATIVE TEAM
Mike McGarry
Joy Rowland Brown
Sophie Wolf
David Matathia
Katy Tenerovich
Cris Tally
Troy Harris
Lisa Holloway
Brian Wallace
Carla Noriega
Anjelica Caraballo

DIGITAL AGENCY
Fortyfour / Atlanta

EXECUTIVE CREATIVE DIRECTOR
John Mescall
Mitch Bennett
Wes Whitener