Suzuki Film, Radio, Digital School Zone Radio, 2 by Africa Sao Paulo

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School Zone Radio, 2

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Industry Cars
Media Film, Radio, Digital, Interactive & Mobile
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Executive Creative Director Rafael Pitanguy, Alvaro Rodrigues, Eco Moliterno
Creative Director Sérgio Gordilho, Otto Pajunk, Alvaro Rodrigues
Art Director Sérgio Gordilho, Ricardo Matos, Gustavo Marcula
Copywriter Otto Pajunk, Maicon Silveira, Alvaro Rodrigues
Production Trator Filmes
Director Will Mazzola
Released October 2016


D&AD 2017
Radio & Audio Innovative Use of Radio Wood Pencil

Credits & Description

Agency: Africa
Client: Suzuki
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Rafael Pitanguy
Executive Creative Director: Alvaro Rodrigues
Executive Creative Director: Eco Moliterno
Client Services: Marcio Santoro/ Carolina Barretto/ Caca Pires/ Juliana Araujo/ Lucas Fajardo
Project Manager: Guilherme de Oliveira/ Rafael Coelho
Director: Will Mazzola
Executive Producer: Armando Ruivo/ Gabriela Lemos
Director of Photography: Ricardo Miranda
Editing: Antonio Santos/ Lucas Aires
Sound Design: H.A.M nyc
Media: Luiz Fernando Vieira
Technology: Bizsys
Agency Producer: Rodrigo Ferrari/ Stella Gafo
Art Director: Ricardo Matos
Art Director: Gustavo Marcula
Art Director: Sergio Gordilho
Copywriter: Otto Pajunk
Copywriter: Maicon Silveira
Copywriter: Alvaro Rodrigues
Creative Director: Sergio Gordilho
Creative Director: Alvaro Rodrigues
Creative Director: Otto Pajunk
Production Company: Trator Filmes
A device that combines a short-range FM antenna and an audio player. We composed a lullaby and recorded real students singing. We’ve installed the device in the top 10 schools with the highest accident rates in SP. We programmed the devices to be activated only during school start and end times .Any car driving near the schools during the start and end times, will hear the lullaby with the message warning driver to pay attention to kids crossing the streets.