Who Am I? by Filmgraphics Entertainment, The Brand Agency for Perth Zoo

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Who Am I?

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Industry Zoos
Media Film, Radio
Market Australia
Agency Filmgraphics Entertainment
Producer Anna Fawcett
Agency The Brand Agency
Director Gracie Otto
Art Director Garry Horner
Copywriter James Wills-Parker
Editor Toby Deneen
Released May 2013

Awards

One Show 2014
Advertising Radio / Consumer - Campaign Merit Pencil

Credits & Description

Can you guess which animal at Perth Zoo likes to splash urine on himself? This TV commercial is part of the integrated 'Who Am I?' campaign created by The Brand Agency, Perth, which showcases fun and interesting facts about some of the zoo's lesser known animals. By encouraging visitation, people can take part in the interactive game, find the mystery animals and win an annual family membership.
Category: Entertainment & leisure
Client: perth zoo
Agency: The Brand Agency, Perth
Production: Filmgraphics Entertainment
Country: Australia
Director: gracie otto
Executive Creative Director: Garry Horner
Art Director: Garry Horner
Copywriter: James Wills
Producer: Anna Fawcett
Visual Effects: Staccato
Sound Design: Brad Habib
Planner: Paul Yole
Account Director: Holly Creasey
Agency Producer: Gemma Kay
Editor: Toby Deneen
Composer: Hylton Mowday
Music Studio: We Love Jam
Lead Animator: Paul Siciliano