180 News Film, Radio Messi, Leave. [video] by Grey Montevideo

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Messi, Leave. [video]

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Industry Online Press, Media & Information
Media Film, Radio
Market Uruguay
Agency Grey Montevideo
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Script Bronze Lion

Credits & Description

Title: Messi, Leave.
Agency: Grey Uruguay
Brand: 180 News
Country: Uruguay
Entrant Company: Grey Uruguay, Montevideo
Advertising Agency: Grey Uruguay, Montevideo
Ceo & Cco: Diego Lazcano (Grey Uruguay)
Copywriter: Guzmán Johnson (Grey Uruguay)
Art Director: Gonzalo Boullosa (Grey Uruguay)
Cm: Alejandro Santos (Grey Uruguay)
Graphic Designer: Nicolás Cirillo (Grey Uruguay)
Chairman Of Global Creative Council: Per Pedersen (Grey Worldwide)
Cco Latam: Diego Medvedocky (Grey Latam)
Ceo Latam: Eduardo Maruri (Grey Latam)
Entry Summary:
On June 26th of 2016 Argentina loses the America Cup final against Chile. Lionel Messi, the best player in the world, declares that he declynes of the National team. This declarations went around.Everyone wrote the idol to come back, except for one country that wrote him a letter NOT to return. After Messi´s resignation we wrote this letter and published it on our website and then aired this radio spot.Uruguay and Argentina is one of the most traditional and old derbys in the world. And Uruguay was the next official match that Argentina has to play.
Synopsis:
The radio spot is a letter wrote by Uruguay to Lionel Messi after his resignation to the national team, after losing the América Cup final against Chile.
Script In English:
V/O:Messi, just leave.Leave, because they don’t like you. Because they don’t know that at the age of 11 you withstood the pain of injecting your own self with growth hormones. Because they don’t understand that you could have been Spanish, but chose to be Argentinian.Leave, because you blew 3 finals in 2 years. You came second three times. Without you they’d probably have won all three. Luckily they’ll now be able to prove it.Leave, to get away from all the painful eternal comparisons with Maradona. El Diego never won an American Cup, so give them what they want and leave, just like he did.In lost World Cup finals you’re drawn as well. So leave right now, before you play another World Cup, and another. Imagine if you win one and draw.It’s not enough to be the top scorer in the history of your national team. Nothing is enough. Now that you’ve said you’re leaving, they’ll ask you to come back, but you know, that’ll only last until the next defeat. So leave, and please don’t come back. At least until after the first of September, when you’re playing against us. Sincerely,Uruguay. Kickback, by those who love football.Futbolx180