Red Cross Norway Film, Viral Fail by Try/Apt Oslo

Fail

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film, Viral
Market Norway
Agency Try/Apt Oslo
Creative Caroline Riis, Sara Marie Hødnebø
Production Tangrystan Productions
Director Andrea Eckerbom
Released January 2017

Awards

Eurobest Awards 2017
Film Viral Film Silver Eurobest
Healthcare Pro-bono Led Education & Awareness Bronze Eurobest

Credits & Description

Client: Norwegian Red Cross
Product (Service): First Aid
Agency: Try Oslo, Norway
Entrant: Try Oslo, Norway
Idea Creation: Try Oslo, Norway
Media Placement: Carat Oslo, Norway
Production: Tangrystan Oslo, Norway
Creative: Caroline Riis (Try)
Creative: Sara Marie Hødnebø (Try)
Consultant: Sven Jensen (Try)
Project Manager: Mona Løkke (Try)
Developer: Thomas Lein (Apt)
Project Manager: Linda Tillier (Apt)
Operations Manager: Gunnar Stensaker (Opt)
Director: Andrea Eckerbom (Tangrystan)
Producer: Beate Tangre (Tangrystan)
Supervising Sound Editor: Baard Haugan Ingebretsen (Uhoert As)
Synopsys:
Brief Explanation
The film is based on the "fail video" format. We see clips of real accidents, some painful, others just hilarious. Then, we see a little girl laughing and stuffing pieces of sausage into her mouth before she suddenly chokes. The kid who films calls for his dad, who comes rushing to help. The film is interactive and puts the viewer to the wall with three important questions while the dramatic scene unfolds in the background. Each of your answers affects the narrative of the film, and the girl is only saved if you answer all questions right. The end of the movie becomes even more dramatic if any of the answers are incorrect. The final poster urges you to sign up to learn first aid today. You are then sent to Red Cross' pages where you can sign up to learn first aid.