Palace Skateboards Film, Viral PALACE EQT

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Viral
Market United Kingdom
Production MPC
Released December 2016


Creative Circle 2017
Writing Best Tv Script Writing (campaign) Gold
Film Best Online Advertising Film: Up to 1 minute Silver

Credits & Description

Title: Palace Reebok Classics Jonah Hill'
Agency: Palace Skateboards
Brand: Palace
Country: United Kingdom
Entrant Company: Mpc Creative, London
Advertising Agency: Palace Skateboards, London
Production Company: Mpc Creative, London
Director: Lev Tanju (Palace Skateboards)
Grade: Mpc (Mpc)
Director Of Photography: Stuart Bentley (Lux Artists Ltd.)
Editor: Stuart Hammond (Dazed & Confused Magazine)
Dop: Albert Salas (Artistry)
Production Company Producers: Richard Skinner & Johnny Blick (Mpc Creative)
Vfx Supervisor: Mike Tyler (Mpc Creative)
Offline Edit & Sound Design: Ben Crook (Ben Crook)
Colourist: Richard Fearon (Mpc)
Palace Skateboards wanted to create a funny, shareable film to promote and drive sales of a new shoe in collaboration with Reebok Classics, with the help of comedy actor Jonah Hill – a big Palace fan. In this hilarious viral phenomenon featuring Jonah Hill, evidence would barely suggest Jonah was filmed in their store in Soho - where he is a regular customer - talking knowledgeably about the brand, skateboarding and demonstrating a clear rapport with staff. Palace has loyal, knowledgeable fans that would think negatively about transparent advertising. The film we produced was carefully made to be relevant in narrative, script, style and channel distribution for the skateboarding community, with the unique and wonky brand vision of Palace shining through. While also being entertaining and engaging to a wider audience with less cultural knowledge. It looks very much like modern successful advertising – in that it doesn’t