People For The Ethical Treatment Of Animals (PETA) Film, Viral Stay Firm and Fresh by Fallon London

Stay Firm and Fresh

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Industry Charities, Foundations, Volunteers
Media Film, Viral
Market United Kingdom
Agency Fallon London
Executive Creative Director Santiago Lucero
Creative Director Sam Hibbard, Dan Watts
Copywriter Gonza Delgado, Manu Diaz
Creative Gonza Delgado, Manu Diaz
Production Stink
Director Sam Peacocke
Released October 2012

Credits & Description

Media: TV
Geo: United Kingdom
Category: Public interest
Agency: Fallon
Brand: PETA
In honour of World Vegan Day, watch this spicy video, which gives a wink to the sexual benefits of going vegan by showcasing men enthusiastically and proudly showing off some healthy protrusions from their trousers.
Advertising Agency: Fallon, London, UK
Executive Creative Director: Santiago Lucero
Creative Directors: Sam Hibbard, Dan Watts
Creatives: Manu Diaz, Gonza Delgado
Producer: Lisa Mason
Director: Sam Peacock
Prod. Co.: Stink
Co-Producer: Fran Thompson
Post: Electric Theatre Collective
2D: Andrew Stewart
Post: Dafydd Upsdell
Sound: Wave Studios
Brief Explanation
PETA, the charity dedicated to the establishment and protection of the rights of all animals, asked us to create a campaign that would show men how a vegan diet can help prevent and treat the symptoms of impotence. It was released on 1st November- National Vegan Day.