Stanley Film, Viral Stanley’s social campaign by North Portland

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Stanley’s social campaign

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Industry Household maintenance & pet products
Media Film, Viral
Market United States
Agency North Portland
Chief Creative Officer Mark Ray
Creative Director Eric Samsel, Ashod Simonian
Art Director Ashod Simonian
Copywriter Eric Samsel
Released July 2017

Credits & Description

Stanley A Brand of PMI
President/Chief Executive Officer - Rob Harris
Director of Marketing - Lisa Wood
Trade Marketing Manager - Michelle Fleming

Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Creative Director/Art Director - Ashod Simonian
Creative Director/Copywriter - Eric Samsel
Executive Producer - Steve Rauner
Director of Photography - Luke Perkins
Producer - Matt Genz
Social Content Director - Stuart Perkins
Brand Director - Loralee Stapleton
Brand Strategy Director - Jordan Delapoer
Media Strategy Director - Caroline Desmond
Media Planner - Nathan Johnson, Devon Brown
Editor - Leif Hanson
Studio Artists - Chris Sequeira, Blake Caudle
Music - The Pynnacles
Stanley’s latest social campaign created by Portland, Oregon-based creative agency North pays tribute to a well-known but rarely spoken truth: Stanley is the best gear for our worst vices.
While Stanley makes a wide range of outdoor necessities; from coolers to camp cookware, their most popular gear, like the iconic hammertone green vacuum growler and pocket flasks, are primarily built to carry and protect our beloved vices—from coffee and whiskey to the occasional firecracker.