World Vision Canada Film, Viral Everything Viral in 45 Seconds by Grey Toronto

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Everything Viral in 45 Seconds

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Industry Public awareness
Media Film, Viral
Market Canada
Agency Grey Toronto
Chief Creative Officer Helen Pak
Associate Creative Director Pete Ross
Executive Creative Director James Ansley, Katie Ainsworth, Joel Arbez
Art Director Leah Moy
Copywriter Darrel Knight, Rena Green, Jessica Liew
Production Revolver Films
Director Scott Cudmore
Released September 2017

Credits & Description

The world has become desensitized to humanitarian crises in Africa. Showing starving children no longer grabbed peopl'’s attention. So Grey, Canada, turned to something that would: a collection of the most watched viral videos of all time. All in the effort to get the attention this crisis desperately needs.
Media: TV
Category: Charities & appeals
Client: World Vision Canada - African Hunger Crisis
Agency: Grey Canada
Country: Canada
Director: Scott Cudmore
Chief Creative Officer: Helen Pak
Executive Creative Director: James Ansley
Executive Creative Director: katie ainsworth
Executive Creative Director: Joel Arbez
Copywriter: darrel knight
Copywriter: Rena Green
Copywriter: Jessica Liew
Art Director: Leah Moy
Assoc Creative Director: Pete Ross
Director: Scott Cudmore / Revolver Films
Account Director: Maureen Atchison
Agency Producer: Deena Archibald
Agency Producer: Denisa Baltat
Agency Producer: Vanessa Birze
Editor: Biko Franklin
Account manager: Heidi Xiao
Published: October 2017
Description:
Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades, struggling to survive without food and water. But people aren't paying attention. So we showed them what they were paying attention to instead.