|Chief Creative Officer||Helen Pak|
|Associate Creative Director||Pete Ross|
|Executive Creative Director||James Ansley, Katie Ainsworth, Joel Arbez|
|Art Director||Leah Moy|
|Copywriter||Darrel Knight, Rena Green, Jessica Liew|
Credits & Description
The world has become desensitized to humanitarian crises in Africa. Showing starving children no longer grabbed peopl'’s attention. So Grey, Canada, turned to something that would: a collection of the most watched viral videos of all time. All in the effort to get the attention this crisis desperately needs.