1-800-contacts Film 1-800-CONTACTS: Famous by Pereira & O'Dell San Francisco

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1-800-CONTACTS: Famous

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Industry Prescription Eyewear
Media Film
Market United States
Agency Pereira & O'Dell San Francisco
Executive Creative Director Jaime Robinson
Creative Director Robert Lambrechts, Jason Apaliski
Art Director Brett Beaty
Production Epoch Films
Director Phil Morrison Morano
Art Director Tim Delger
Copywriter Katie Brinkworth, Simon Friedlander
Released December 2014

Credits & Description

When the 1-800-CONTACTS team began working on the "Never Run out of contacts" campaign with Pereira ODell San Francisco they just happen to produce a spot with a man who gets swallowed by a snake. Coincidentally, the Discovery Channel premiered show Sunday Dec 7 where a man was supposedly going to be swallowed by a snake.There has been a huge controversial media storm around Paul Rosolie. The anticipation and debate of seeing this man get consumed by an anaconda began in November. Originally the ad was slated to run in January but because of the awesome coincidence weâre running it this Sunday with the show. The agency tweaked the voice-over to make it specific to 'Eaten Alive'. Specifically, the end card is the guy in the snake "murmuring, "I hope this makes me famous".
Category: Retail services
Title: Snake
Client: ZZZ
Agency: Pereira O\'Dell, San Francisco
Production: Epoch
Country: United States of America
Director: Phil Morrison Morano
Executive Creative Director: Jaime Robinson
Creative Director: Jason Apaliski
Creative Director: Robert Lambrechts
Copywriter: Simon Friedlander
Art Director: Tim Delger
Art Director: Brett Beaty
Copywriter: Katie Brinkworth
Editorial Company: Arcade Edit
Visual Effects: Timber
Music: Future Perfect
CG Animation: Laundry
Sound: 740 Sound
Mix: One Union