Cussons Film 1001 MOUSSE by TBWA\ London

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Industry Household maintenance & pet products
Media Film
Market United Kingdom
Agency TBWA\ London
Released February 2002


IPA Effectiveness Awards 2000
The Winners 1-Star Winner

Credits & Description

Some have argued that 1001 Mousse would not exist today if this impactful and relevant communication strategy hadn’t been implemented in 1998. The 1001 case study proves that the campaign achieved its set objectives despite a limited budget and an aggressive competitor by;

· Creating significant and lasting share gains.
· Increasing consumer awareness and attracting new customers
· Stabilising distribution
· Reducing the effectiveness of competitor activity
· Repositioning the brand as Category Champion amongst the trade.
Title "1001 Mousse"
Agency TBWA\Manchester
City Manchester
Advertiser PZ Cussons
Brand Name 1001 Mousse
Product Name Cleaning Products
Business Sector Cleaning Products, Soaps, Detergents
Country of Production United Kingdom
Language English
Type Television
Length 31 seconds
Tagline 1001 Mousse with a brush.