101 London Film TRAILER by 101 London

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TRAILER

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Industry Advertising agencies, Business equipment & services
Media Film
Market United Kingdom
Agency 101 London
Released July 2011

Credits & Description

Category: Sound Design
Advertiser: 101 LONDON
Product/Service: FRENCH CONNECTION
Agency: 101
Production Company: ONESIX7 PRODUCTIONS, London, UNITED KINGDOM
Agency Producer: Jack Waters
Sound Studio: Wave Studios
Sound Design/Arrangement: Parv Thind

English Description
The idea behind the sound design was to give it a trailer feel. Since the trailer represented characters from a film which did not exist, we had to make these up.

The characters in the trailer all represent an item of clothing, i.e The Suit, The Blouse, The Trouser etc. In turn, they all had their own short films that you could watch to find out more. the agency wanted the sound to create a whole load of sub plots, and the sound design to create intrigue into wanting to know more about these indvidual characters and their stories.