188BET: London Wasps v St. George' s Dragon Army by Pitch for 188BET

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188BET: London Wasps v St. George' s Dragon Army

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Industry Culture, Leisure & Sport
Media Film
Market United Kingdom
Agency Pitch
Director Ben Jones
Creative Director Dave Newbold
Producer Joe Marshall
Production Helimax Films / MiE
Released January 2011

Credits & Description

A group of London Wasps players followed in the footsteps of England’s great patron saint by slaying a huge fire-breathing dragon in an interactive 3-D video game projection. Ahead of the St George’s Day Game between Wasps and Bath at Twickenham, Wasps players including Simon Shaw, Joe Worsley, Riki Flutey, Serge Betsen, Dave Walder, Rob Webber and Ben Broster were challenged to ‘slay’ dragons against the clock by kicking and throwing rugby balls at an enormous 50ft high video game, projected onto Twickenham’s North Stand.
Advertising Agency: Pitch, UK
Creative Director: Dave Newbold
Director: Ben Jones
Producer: Joe Marshall
DoP: George Steel
Production Company: Helimax Films / MiE
Animation: MiE
Published: April 2011