24 Sèvres Film Where Fashion Comes to Life by Fred & Farid Paris

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Where Fashion Comes to Life

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Industry Apparel & Accessories Stores
Media Film
Market France
Agency Fred & Farid Paris
Chief Creative Officer Frederic Beigbeder, Wafa Farid
Associate Creative Director Nicolas Berthier
Production Stink
Director Nicolas Winding Refn
Released September 2017

Credits & Description

Category: Retail Services
Media: Film
Brand: 24 Sèvres
Agency: Fred & Farid
Geo: France
Advertising Agency: Fred & Farid, Paris, France
Brand Supervisors: Eric Goguey, Julien Malhomme, Sidney Biolley
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Associate Creative Director: Nicolas Berthier
Agency Producers: Damien Fournier Perret, Adélia Demachy
Production Company: Stink
Producer: Greg Panteix
Director: Nicolas Winding Refn
Music: Busy P / Genie
Post Production: Nightshift
Published: September 2017
Fred & Farid, New York has created this film for 24 Sevres which highlights the two narrative foundations of the 24 Sevres brand, Paris and Le Bon Marche. Set at night in the deserted store, and progressing into the streets of the City of Lights, the narrative takes the viewer on a journey that celebrates the very mission statement 24 S'vres seeks to fulfil: to bring Parisian style (and the mystique that surrounds it) to the world, anchored by Le Bon Marche, the institution that continues to attract and fascinate at home and abroad.