2degrees Film Summer Smart by Whybin\TBWA Auckland

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Summer Smart

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Industry Mobile Communications
Media Film
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Director Craig Farndale
Account manager Simon Mills
Digital Creative Director Ross Howard
Released November 2012

Credits & Description

Christmas clichés have been left out in the cold with WhybinTBWAâs new campaign for 2degrees. The agency was challenged with creating a campaign that would stand out of the crowd during one of the busiest sales periods of the year. So instead of the usual, predictable Christmas retail fodder, TBWA has created a truly integrated campaign to suit this irreverent, challenger brand and drive uptake of their Smartphone and Prepay plan deals.
A Kiwi Christmas signals the arrival of summertime and TBWAâs âSummer Smartâ campaign positions 2degrees as the champion of everyoneâs favourite season.
Rhys Darby stars in the 30 second TVC set in an idyllic Kiwi campsite with a caravan decorated in the festive spirit. In typical humorous 2degrees style, Rhys proceeds to dish out tongue-in-cheek tips to help Kiwis get the best out of summer, like wearing shorts that change length in the sun. He then dispenses the smartest advice for the summer - join 2degrees today for a great value Smartphone and plan.
In what is one of the most integrated 2degrees campaign to date, âSummer Smartâ extends across multiple channels including press, radio, in-store, retail, point of sale, online and experiential.
The actual caravan featured in the TVC will be making appearances in shopping malls across the country, providing Christmas shoppers with 2degrees-branded cola, âSummer Smartâ ice blocks and promotions to drive customers in-store.
Category: Business equipment & services
Client: 2Degrees
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Creative Director: Craig Farndale
Executive Creative Director: Andy Blood
Senior Copywriter: Glenn Wood
Digital Creative Director: Ross Howard
Digital creative: Jake Fitter
Agency Producer: Jessica Hogan
Senior Account Director: Nick Bulmer
Account manager: Simon Mills
Senior Account Manager: Sarah Cowan
Digital Producer: Henson Tan
Client - 2degrees
Chief Marketing Officer - Malcolm Phillipps
Trent Harnett - Head of Marketing Communications
Charlotte Johnson - Senior Campaign Manager