3% Conference Film Ignored by SapientNitro USA

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Ignored

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Industry Public awareness, Human Rights
Media Film
Market United States
Agency SapientNitro USA
Associate Creative Director Omar Fajardo
Executive Creative Director Chiny Chewning
Creative Director Andrew Goldstein
Released April 2016

Awards

Ame Awards 2017
Social Benefit Civic / Social Education: USA AME Bronze Medallion

Credits & Description

Agency: Sapientnitro
Brand: 3% Conference
Website: http://www.invisible.careers/
Country: Usa
Executive Creative Director: Chiny Chewning
Creative Director: Andrew Goldstein
Associate Creative Director: Omar Fajardo
Vp, Marketing Strategy & Analysis: Laura Mcdaniel
Sr. Associate, Program Manager: Bridget Pietsch
Global Chief Creative Officer: Donald Chesnut
Global Diversity Lead: Farnaz Haghseta
Global Employer Branding Lead: Emily Van Norden
North America Diversity Hiring Lead: Carlene Mahanna
Director Marketing: Rachel Frey
Senior Manager Marketing: Nova Halliwell
Senior Associate Producer: Diana Aleman
Manager Marketing & Analysis: Meghan Flannery
Synopsis:
We set out to reset the outlook that those who work longest are the most committed (and that those who take career pauses are off track) by championing women with diverse life experiences as candidates for rehiring and recognition. Creative centered around a core question: Why is what we learn in cubicles seen as more valuable than what we learn in life? Because when life experience is devalued, it can make a person feel invisible. Our campaign not only created awareness but also involved founding the first agency Returnship program, which currently operates in two countries and continues to grow.