Sony Playstation Film PARADE by AOI Pro., Build Creativehaus Tokyo, Dentsu Inc. Tokyo

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PARADE

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Industry Video Games/Consoles
Media Film
Market Japan
Agency AOI Pro.
Agency Build Creativehaus Tokyo
Agency Dentsu Inc. Tokyo
Director Shigeo Matsuyama
Creative Director Mitsuhiro Ito
Art Director Kazuhiro Yamamoto
Copywriter Tohru Ishikawa
Producer Tatsuma Sasaki
Account Supervisor Kenkichi Shimizu
Editor Shinichi Takamura
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: SONY COMPUTER ENTERTAINMENT
Product/Service: 3 GT5 GAME
Agency: DENTSU
Agency: BUILD CREATIVEHAUS
Production Company: AOI ADVERTISING PROMOTION, Tokyo, JAPAN
Date of First Appearance: Nov 10 2010
Creative Director: Tohru Ishikawa/Mitsuhiro Ito
Copywriter: Tohru Ishikawa
Art Director: Kazuhiro Yamamoto
Agency Producer: Kohei Matsumoto
Account Supervisor: Kenkichi Shimizu
Advertiser's Supervisor: Hiroyoshi Beppu
Producer: Tatsuma Sasaki
Director: Shigeo Matsuyama
Editor: Shinichi Takamura
Post Production: Digital Garden Inc.
Account Manager: Hirofumi Kikui
Planner: Ryohei Manabe
Director Of Photography: Kousuke Matsushima
Other Credits: Strategic Director:tsuneaki Fukui/Strategic Planner:takuya Takemoto

English Description
We came up with a concept based on the words "WE LOVE CARS", to fill the dreams of people who love cars.For the launch we filmed a variety of toy cars in high speed, In the fallow up, we received permission from 30 various car makers and collaborated with car enthusiasts and filmed a parade of their beloved 120 cars.