3M Film Keep It Flowing by Bam

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Keep It Flowing

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Industry Automotive products, services and accessories, Paints, Paint Brushes, Adhesives
Media Film
Market Canada
Agency Bam
Creative Director Jeff Abracen
Production FH Studio
Released October 2017

Credits & Description

Category: House, Garden
Media: Film
Brand: 3M
Agency: BAM Strategy
Geo: Canada
Advertising Agency: Bam Strategy, Canada
Creative Director: Jeff Abracen
Account Supervisor: Brittany Wroblewski
Production: FH Studio
Film Direction: Christian Langlois / Mémoire Liquide
Executive Producer: Faycal Hajji / FH Studio
Producer: Charles Massicote
Production Coordinator: Michel Beauchemin
DoP: Cody Larocque
Production Designer: JF Clement
Choreographer / Dancer: Alex Dunn
Dancers: Max Green, Anthony
Editor: Chris Lang
Post Production / Online / Color Grading: Jonathan Tremblay / La Post
Music: Stephen Voyce
Sound Engineer: Martin Granger
Audio Mix: Blvd
Published: October 2017
Keep It Flowing is a digital campaign for PPS new paint system of the global brand 3m, to reach the young professional painters of transportation and car industries via social media and the web. Featuring Max Green, a World champion popper breakdancer ant other great dancers : Liam, Alex Dunn, Anthony, it's also to drive cleverly traffic in social media with this new kind of "influencers". This digital it's a tribute to the simplicity, easy use and efficiency of 3m pps paint system, through an awesome music video popping breakdance choreography and color spray splash experience. An metaphoric interpretation of performance, flexibility, friendly user and the next level of innovation spray painting by 3m technology.