RECORDING ACADEMY OF LOS ANGELES Film KATY PERRY by TBWA\Chiat\Day Los Angeles

KATY PERRY

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Industry Shows, Events & Festivals
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Executive Creative Director Patrick Oneill
Creative Director Bob Rayburn, Acd Dino Spadavecchia, Patrick Condo, Olivier Rabenschlag
Art Director Sr. Art Director
Producer Ep
Account Supervisor Rema Chandramohan - Management Supervisor
Production National Television
Released December 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: RECORDING ACADEMY OF LOS ANGELES
Product/Service: 53RD ANNUAL GRAMMY AWARDS
Agency: TBWA\CHIAT\DAY LA
Production Company: NATIONAL TELEVISION, Culver City, USA
Date of First Appearance: Dec 31 2010
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O'Neill
Creative Director: Bob Rayburn/Patrick Condo/Olivier Rabenschlag/Acd: Kirk Williams/Eric Haugen
Copywriter: Sr: Charlie Stephenson
Art Director: Sr: Brandy Cole/Ad: Geo Panchame
Agency Producer: Ep Of Integrated Production: Richard O'neill/Ep: Anh-Thu Le/Prod:jane Krull/Rob Saxon
Account Supervisor: Management Supervisor: James Aardahl
Producer: Ep: Jared Libitsky/Prod: Craig Houchin
Animation: Anastacio Gallardo/Isaac Woodby
Account Manager: Account Supervisor: Mike Peditto/Jennifer De St. Remey
Other Credits: Asst. Prod: Stephanie Dziczek

English Description
Everyone has a musical journey. With memories tied to certain songs and locations. MusicIsLifeIsMusic is a multi-platform campaign for the 53rd Annual GRAMMY Awards that allows fans to create and share their own geo-location-based musical journeys. The campaign’s film executions allowed fans to follow the musical journeys of their favorite GRAMMY-nominated artists. Tracing the footsteps of Katy Perry, Eminem and Cee Lo Green; from difficult upbringings all the way to the GRAMMY stage.