8.ta Film 8.ta: Emo by McCann Worldgroup Johannesburg

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8.ta: Emo

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Industry Mobile Communications
Media Film
Market South Africa
Agency McCann Worldgroup Johannesburg
Released March 2011


The Loeries Awards 2011
Film TV & Cinema Commercials - Short format Craft Gold
Film TV Crafts up to 90s - Art Direction Craft Gold
Film TV Crafts up to 90s - Direction Craft Gold
Film TV Crafts up to 90s - Special Visual Effects Craft Gold
Film TV Crafts up to 90s - Editing Craft Certificate

Credits & Description

The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer.

Title "Emo"
Agency McCann South Africa
City Sunninghill
Production Company: Velocity Films
Advertiser Telkom
Brand Name 8.ta
Business Sector Personal Wireless Communication
Country of Production South Africa
Language English
Type Television & Cinema
Soundtrack/Song "It's a hard life"
Tagline Amazing things happen with Heita
Executive Creative Director Vanessa Pearson
Art Director Sean Harrison
Copywriter Tim Beckerling
Director Keith Rose
Producer Grant Davies
Executive Producer Peter Carr
Agency Producer Loli Bishop
Editing Company Deliverance Post Production
Advertising Manager Jade Samuels, Mmatholo Legodi, Selvan Naidoo, Stephen Blewett, Amith Maharaj
Final Mix
Senior Art Director Yvonne Hall